GREEN Bagmate: Keep some re-usable bags neatly rolled in one compartment (well, they've got to be kept somewhere, right?) and be glad that you did, next time you're at the shops and you don't have to use new carrier bags.

Young Mums' Bagmate: Ever had milk or juice spilled in your handbag? Bagmate can keep your little one's drinks separate and upright, avoiding spillages.

Girl About Town Bagmate: Put your make-up in one compartment and you'll soon get used to knowing where everything is without looking. Then you can quickly feel for your lippy and re-touch with the minimum effort.

Bagmate for Men: It's true! We've ben told that a bagmate is great for transferring from brief case to rucksack; keeps all those essentials separate yet together.

Security Bagmate: Attach a second* key-chain to the D-ring if you're worried about pick-pockets. Attach it to your purse, perhaps via a zipper tab, or by punching a hole in a plastic card (though maybe not a valid debit or credit card). It gives peace of mind. (*Your keys should be securely attached to the first one)

Bagmate for reading glasses: do you frequently need your reading glasses but don't want to keep them around your neck? (perhaps because you feel it's ageing to wear them there?) Keep one compartment for your specs, & maybe a packet of tissues or something non-scratching. You'll be able to locate your glasses, and pop them back, quickly & easily.